MUSIC FOR ADS 001
MUSIC ALBUMConrad Kurrle - Director & Composer
Joseph Stafford - Sound Engineer
Patrick White - Designer
Peter Chang - Creative Support
Joe Ramirez - Creative Support
Angel Arellano - Creative Support
A BARE, INC. collection of music from their ads and short films, packaged and released as an artistic provocation.
MUSIC FOR ADS 001
Music for Ads 001 collects cues first written to picture for BARE, INC. short films. We revisited, extended, and sequenced these songs for stand-alone listening while opening the arrangements. Against an age of algorithmic scoring, it’s a small love letter to the craft of commercial composition.
The tracklist includes:
1. Breaking the Bread!
2. Washing the Mug!
3. Auditing the Antics!
4. Gaming the Day!
5. Ad Music for Music for Ads!
INTERNATIONAL TOUR
We burned the album to CDs in-house and packaged each with a $1 bill stamped with the track list, reversing the street-CD pitch by “paying” the listener first. The gesture reflects contemporary ad economics: advertisers fund attention; audiences pay with time. Free copies were handed out across three U.S. cities and one in Mexico, aptly billed as an “international tour.” Upon strong reception, we added two more stops and closed in our hometown (and smallest market): Spokane, Washington.
The original (2023) tour stops were:
1. Chicago, Illinois
2. Cabo San Lucas, Baja California Sur
3. Las Vegas, Nevada
4. Seattle, Washington
The additional (2024) tour stops were:
5. Los Angeles, California
6. Spokane, Washington
Each stop resulted in a localized cover of the album, promotional video production, and a handout/delivery montage.
Chicago, Illinois
Cabo San Lucas, Baja California Sur
Las Vegas, Nevada
Seattle, Washington
Los Angeles, California
Spokane, Washington
I served as Creative Director, overseeing music production, visual identity, and the CD handouts. Collaborators included Joseph Stafford (sound engineering), Patrick White (album cover), and a distribution team of Stafford, Joe Ramirez, and Angel Arellano. The project was designed to feel “professionally amateur,” distinguishing itself from polished ad music while playing with the aesthetics of street hustles. Our ideal interaction was that a listener assumed it was a scam, only to realize they were paid to listen...an experiment that ultimately drew unintended attention during our final stop.
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