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BREAKING  THE  BREAD

VIDEO


Conrad  Kurrle  -  Director  &  Composer
Patrick  White  -   Co-director  &  Producer
Joseph  Stafford  -   Actor  &  Production  Support
Joe  Ramirez  -  Actor  &   Production  Support
Peter  Chang  -  Creative  Support


In the first BARE, INC. ad, the production specialists ritualistically gather around to break bread, feel it, and consume it.




BARE, INC.’s first branding film uses a communal bread-breaking to stage media as sustenance. Circulation, fracture, and consumption are the beats; texture and sound carry the message. It ends on uncomplicated joy. This short film was fully produced and scored in-house (see Music for Ads 001).