WASHING THE MUG
VIDEOConrad Kurrle - Director & Composer
Patrick White - Co-director & Producer
Joseph Stafford - Actor & Production Support
Joe Ramirez - Actor & Production Support
Peter Chang - Creative Support
BARE, INC. shows you how to wash a mug.
The second BARE, INC. branding film stages a “routine mug cleaning” to juxtapose clinical process with a light, hummable tune. The contrast signals absurd sensibilities without sacrificing precision. Fully produced and scored in-house (see Music for Ads 001), the short film establishes the BARE, INC. mug as a key narrative motif in subsequent projects (see The Announcement & The Event).